Marketing opportunities

BUILDING SERVICES helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

BUILDING SERVICES online is the most comprehensive source of product and service information available to professional designers, specifiers and buyers working on UK projects.

We cover all major manufacturers and most specialist suppliers. We've illustrated thousands of products and systems for specifiers and buyers to choose from.

• Easy to search, browse and refine
• Optimised for desktop, tablet and smartphone
• The best source of qualified product and service information for the UK B2B marketplace
• Unique workflow tools to help buyers progress their interest
• Used by leading brands to extend their reach and influence

Website users

BUILDING SERVICES online is used by leading designers, contractors and end users looking to find the products and services they need to work on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

Buyers and specifiers from the organisations below visited the BUILDING SERVICES website multiple times last month.

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

1. Pages prepared for you by our content experts
2. Your branding on every page
3. Up to 12 captioned illustrations per page
4. Consistent formatting to facilitate comparison
5. Detailed descriptions with key features and benefits
6. Copy spec functionality if it's a product
7. Links to specific pages on your website for each entry
8. Downloads to help buyers progress future interest
9. Videos to educate and inform
10. Cross-referencing to maximise conversion opportunities
11. No competitors featured on your pages
12. Contact details and workflow tools to help buyers progress their interest
13. Metrics so you can assess how your pages are performing
14. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

• Your key products and services are promoted to professional decision-makers
• Awareness of and trust in your brand increases
• New business opportunities are generated
• Your website ranking benefits from high-quality in-bound links
• There is minimal demand on your time and resources

Help us to help you

We provide a full content editing and production service for value-added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Benefit from high-quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

Promoting your products and services through bulletins is a great way to increase your brand's reach and generate tangible returns on your marketing investment.

What you can promote

Any product or service that is illustrated and published on the BUILDING SERVICES website can be promoted, including case studies, products, articles, CPD, news and events.

What you get when you are featured

• Strong visual representation for maximum impact
• Informative title and snippet
• Prominent branding to build familiarity and trust
• Read more or visit your website options for buyers to get more info
• Re-promotion to our social media followers

Benefits

• Builds confidence in your brand
• Extends your reach and influence
• Creates new business opportunities
• Drives traffic to your website
• Easy to assess ROI - you can see the audience you've reached

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

Bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

Over 30,000 named business email addresses to choose from...

Decision-makers in key and complex organisations, including local authorities, and leading consulting, contracting and client organisations are thoroughly researched and checked each year.

High-quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

• Named business email addresses
• Tailored to match your requirements
• Easy to segment by business sector, job role or geographical area
• Unlimited use during rental period
• GDPR and PECR compliant
• CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

• Maximise the effectiveness of your direct marketing campaigns
• Generate high-quality leads for your sales team
• Build brand awareness
• Drive traffic to your website
• Easily quantify your return on investment

How it works

1. Plan
   • Tell us who you want to target or call us to talk through your requirements
   • Let us know when you need the address books
2. Search and select
   • We select contacts to match your profile by business sector, job function or location
   • We process any contacts you want to include or exclude using email addresses you supply
   • We provide you with a list profile and sample for approval
   • We finalise the contact selection for you
3. Deliver
   • We provide you with a data file to import into your email or CRM system
   • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts per year

Platinum marketing subscription

£275

Gold marketing subscription

£325

Silver marketing subscription

£450

Bronze marketing subscription

£525

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

• Set up a responsive email template that suits your messaging style
• Include your branding in headers and footers
• Set up your campaign using source material provided by you
• Send you a proof for approval
• Add or suppress your contacts as required
• Send your campaign to an agreed schedule
• Provide campaign metrics and reports to help you assess ROI
• Include up to 5,000 email addresses from our database
• Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Managed email campaign rates

Responsive email template set up with your branding

£495

First campaign set up, send and reporting

£495

Additional campaigns set up, send and reporting

£375

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Who does the content work on our profile?

We do if you have a value-added subscription. We'll also give you full access and editing permission so you can make changes if you wish.

What happens if we rebrand and all our content needs to be updated?

We'll update your content within 10 working days of being notified.

What happens to our inbound links if we launch a new website?

We check all outbound links on a monthly basis. If you have redirects in place, we'll capture and save the correct URL for your pages. If you don't have redirects, we'll update your links for you manually.

How often do you check our data to make sure it's accurate?

We check your information at least once a year If you have a value-added subscription. We also review and action any content requests sent to [email protected] on a daily basis.

How long is the minimum subscription term?

The minimum subscription term is 12 months. Typical concept to build timeframes range from 6 to 18 months, so this gives you a chance to assess the effectiveness of any marketing we do for you.

Can the marketing subscriptions be customised?

Yes they can - we're interested in making sure you get the best possible value from your subscription.

To see our marketing terms and conditions for paid-for subscriptions, please click one of the links below:

• Content marketing terms
• Business list rental terms